Strategic researcher, futures thinker, and cultural translator helping organizations understand what's changing and why it matters.
Intro
Lots of hats, all more or less with the same slogan: I can help you build a new worldview, turn insights into action, understand people a little bit better.
I'm a strategic researcher working at the intersection of design research, foresight, and cultural analysis. Over four years at gravity gmbh, I've worked with Audi, SAP, Allbirds, and more—decoding emerging patterns and helping organizations navigate what's next.
Whether it's deep qualitative research, trend analysis, or innovation strategy, I love being surprised by people's creativity and connecting dots that help shape better futures.
Work
Whatever the scale and scope of the project, I can help. Need a bespoke research project with synthesized insights and strategic implications? No problem. Need an interviewing expert who makes people feel comfortable sharing the messy truth? Easy. Need help translating trend research into something your team can actually use? Let's jam!
I'm especially good at:
Strategic foresight and trend research
Ethnographic/qualitative research
Innovation strategy and frameworks
Workshop facilitation and co-creation
Creating rich materials that bring insights to life
I teach and do public presentations, too. I co-facilitate a storytelling workshop for the UnternehmerTUM Executive MBA program every year, which is one of my favorite things I do.
Ask me about the future of…
Premium & Luxury
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Sustainable Packaging
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Chinese Culture
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Automotive
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Consumption
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Values & Aspirations
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Tech & AI
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Premium & Luxury • Sustainable Packaging • Chinese Culture • Automotive • Consumption • Values & Aspirations • Tech & AI •
My CV
I have a double BA in Design and Sociocultural Anthropology and an MA in Design Management. I grew up in Central California and have been living and working in Munich, Germany since 2019. Culture has always been a major focus of my work, and I can speak on it even more so after living and working in two very different countries.
I currently work as a Design Researcher for gravity GmbH, a strategic creative consultancy. Some clients I work with at gravity include Audi, SAP, Allbirds, and more. I also work with an awesome DAO called RADAR on collaborative futures.
Based in Munich, working globally. Open to interesting projects and collaborations.